Who owns rothmans
We continue to develop Vype with new products and expansion into new markets, and we launch our first Tobacco Heating Product, glo iFuse, in Romania. BAT makes proposal to acquire remaining Vype Vapour Products become available in new markets and our first Vype-branded flagship store opens in Milan.
Jack Bowles takes over as Chief Executive on 1 April. At the heart of the strategy is our purpose to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
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And we are expanding to further markets as quickly as we can. These included product, sales or supply chains restrictions, and the restriction in sales of vapour products in in South Africa in response to COVID Despite these, we are proud of the resilience our teams on the ground have demonstrated to continue delivery. The pandemic also impacted our consumer activation plans in some key markets including Japan, the US and Europe.
Pilot schemes in emerging markets are ongoing, with initial encouraging results in Pakistan and Indonesia. In Kenya, we have temporarily suspended sales due to local regulatory challenges and continue to engage with the local authorities. In the US, we strengthened our portfolio of modern oral products by the acquisition of certain assets from Dryft, with national rollout continuing in early We are proud of how much we have already achieved, but there is more to do.
We will accelerate our progress to generate a larger proportion of our revenue from products other than cigarettes, in turn reducing the health impact of our business. With the addition of leading brands in the U. In November , we announced that we are creating three global brands for our New Category product portfolio : Vuse for vapour products; Velo for modern oral products and glo for tobacco heating products.
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